The historic civilization brings new vigor and vitality into unique Chinese style. Chinese style fashion is based on traditional custom and oriental culture. The combination of Chinese elements adapts to global trends. Many designers focus on mixing traditional Chinese elements into latest fashion trend. Chinese seeks for freedom and equality life style, just like dhyana which is simple but has a profound meaning.
Gen, original designer brand. The purpose of the brand is to inherit Chinese classical art and culture, the moment while dressing the costume, you will feel the essence of the design. The entire line stands out as being beautiful and elegant. Integrate poem, reading, painting with clothing. Fashion is almost imperceptibly with art which expresses women’s temperament from inner heart. After spending a lot of time in hectic life, modern women should let their soul and mind relax in the pure land and find a peaceful area for themselves while wearing clothes. The moral is to pursue the natural life. Committed to design for the woman who is independent, self-confidence, good taste in urban life from 25 to 45, also they pay attention to cultivation.
The theme of series gets inspiration from plum, orchid, bamboo, chrysanthemum. These are the four gentlemen in Chinese culture. They combine fashion trend and traditional handmade art. Garment which has well-tailored and decorates with embroidery.
Select silk, cotton, linen, wool and other natural fibers as the main fabrics to make people feel comfortable and relaxed, they do this in pursuit of creating cozy, environmental, healthy brand value. Gen- Inheritance of classical and modern oriental aesthetics.